Part 1: The Basics – Understanding the Marriage Between Canva and SEO
Canva and Repurposing Content
Repurposing Content is everything. If you're new to the digital content creation game, or even if you're a seasoned pro, you've probably heard a lot about Canva and SEO.
Canva gives you tools to take repurposing content from boring to BAM! You do not have to have a pro account – you can still set your content apart from the crowd with a free account.
They're two of the most powerful tools in the arsenal of any digital content creator, and they can be a game-changer for your Private Label Rights (PLR) packages. But what are they, and how can they be used together?
First up, let’s talk about Canva. Think of it as your own personal graphic designer. It's an online design platform that makes it easy to create stunning visuals for your PLR content. You don't need to be a graphic artist. I'm a long way from being a graphic artist but I find it easier than Photoshop, Illustrator, and a few other programs.
With a user-friendly interface and a wealth of templates to choose from, you can create everything from blog post images to social media graphics, without needing any design experience.
It's all about making your content visually appealing and engaging, which is crucial in the crowded digital space.
SEO and Repurposing Content
Now, onto SEO, which stands for Search Engine Optimization. In simple terms, it's all about making your content discoverable.
It's a set of techniques that help your content rank higher in search engine results, making it easier for your target audience to find you. It involves things like using relevant keywords, optimizing your website structure, and creating quality backlinks.
So, now with that basic knowledge, we can talk about how these two fit together. It’s all about creating a package by repurposing your content that's both attractive and discoverable.
With Canva, you're creating eye-catching visuals that draw people in and make them want to engage with your content. With SEO, you're making sure that content is easy to find.
For example, when you create a blog post image with Canva, you can optimize it for SEO by using a relevant file name, adding alt text, and ensuring it's the right size. If you like you can use the tool RankIQ which helps in finding keywords that rank.
This not only makes your post more visually appealing but boosts its chances of appearing in search engine image results.
In a nutshell, Canva and SEO are two powerful tools that can significantly enhance the value of your PLR packages.
Canva ensures your content is visually stunning, while SEO ensures it's found by the right people. Used together, they can help you create a powerful digital presence that stands out from the crowd. Having a content repurposing strategy will be a breeze to implement with these tools. Your workflow will be easy to replicate.
So, whether you're creating PLR content for your own use or selling it to others, these tools are definitely worth exploring.
Navigating the Data Ocean: SEO, Your Digital Compass in Repurposing Content
We're all familiar with the saying, ‘content is king’ or in my case ‘content is queen’. ‘ But in our modern, data-soaked world, that saying needs a bit of an update.
It's more like, ‘Content is king… but only if found.' It's the digital equivalent of the age-old philosophical question: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Well, if a blog post is published online and no one is around to read it, does it make an impact?
This is where our hero, SEO, swoops in with a cape fluttering in the digital wind. SEO is not just a buzzword; it's an indispensable cornerstone of your digital strategy. It's the compass that helps you navigate the vast ocean of data, guiding your content to the shores of visibility and reach.
How, you ask? Through a series of strategies like keyword optimization, meta-description tailoring, and backlink acquisition, to name a few.
These tactics work to increase your content's visibility in search engine rankings, making it easier for users to find your content amidst the sea of information online.
Let's take Private Label Rights (PLR) products as an example. These are products that you can rebrand and sell as your own, a popular strategy among online businesses.
Make Repurposing Content Discoverable with SEO
But no matter how high-quality your PLR products are, they won't make a splash if they're not easily discoverable.
Here, SEO steps in to boost the findability of your PLR products, making them accessible to a broader swath of your intended demographic.
In essence, ignoring SEO is like setting sail without a compass. Sure, you'll move, but will you move in the direction that leads to treasure? Probably not.
So, whether you're a seasoned digital marketer or a newbie content creator, don't underestimate the power of SEO. It's your guiding star in the vast digital universe, leading you towards success and growth.
So, grab your digital compass, set your course, and start sailing towards the treasure that has increased visibility and reach. After all, in the world of content, being found is half the battle.
The Power of Canva: Boosting Your SEO with Visual Content
We’ve talked about Canva and we dove into the world of SEO, and now, more specifically, the role of visual content in it. Yep, you heard it right! Visual content isn't just about making your website look pretty – it's a crucial part of your SEO strategy.
Social media posting is all about being visual. Repurposing content for social media will keep your social media presence going strong because you will not run out of content.
Search engine algorithms have evolved a great deal. They don't just look at the text on your page anymore. They're also evaluating your images, infographics, and videos.
When I’m doing searches on Google now, I see more and more images popping up in the search. That’s because bloggers, myself included now know that the alt text we use on our images is being read by the search engines.
SEO & Images
Labeling our images with SEO text and content now is just as important as our keyword phrases.
This visual content has a huge impact on your page's relevance and quality in the eyes of these algorithms.
But here's the kicker: great visual content doesn't just appease the algorithms. It's a magnet for your users too! It can significantly reduce bounce rate and increase user engagement.
In other words, it keeps your audience on your page longer and makes them interact more. And guess what? This signals to search engines that your page is valuable, which can give your SEO a serious boost.
Now, I know what you're thinking: “I'm no designer. How am I supposed to create stunning visual content?” Enter Canva, your new best friend in the land of design.
It’s OK. You don’t have to be. When I started designing, I was terrible and I’m not bragging that I am a great designer. However, using the templates provided by Canva, as well as taking some of their basic courses has taken me a long way to delivering amazing content to my audience.
Canva is a tool that makes design accessible to everyone, even those of us who feel like we couldn't design our way out of a paper bag.
It offers a plethora of templates that you can customize to create everything from blog headers to social media posts.
With Canva, you don't need to be a design whiz to craft visually appealing content. You can add a professional touch to your visuals, which can drastically enhance SEO metrics like time-on-page.
So, the next time you're working on your SEO strategy, don't forget about the power of visual content. And remember, with tools like Canva at your disposal, creating eye-catching, algorithm-friendly visuals is easier than ever.
Give Canva a go, and watch your SEO improve! But remember, no matter how high-quality your PLR products are, they won't make a splash if they're not easily discoverable.
